Branding — Mandi Wilson

A great brand promises the perfect first impression

Butte Creek Country Club is an exclusive golf and recreation club in Chico, CA
The creek is important imagery for this business. They asked for a minimalistic and modern logo. Their audience is people in Chico that play golf and their families
In the logo, we see the flag and the creek being used to represent their location and business

Common Collective is an art collective that works to support the local artists of Chico. They plan events that bring the community together and facilitate networking and growth
They wanted their brand to be a bit mysterious, and extremely versatile, as they don’t represent any one medium.
The owl was chosen for its watchful eye, to make the community feel looked after. Incorporated in his eyes are two C’s representing the name of the collective.

Gabe Johnson is a local acoustic artist working to make a name for himself and a career out of his music
Gabe came to me with some symbols: a tree to symbolize constant growth, and a Taylor 314MCE 1999 acoustic guitar, as a tribute to his father who taught him how to play
I wanted to combine these elements in a way that implied very directly his growth though music. This logo is his guitar growing out of the ground as a tree. His guitar, in this case, is the growth